What begins with strategic thinking
comes to life through creative execution.

In our world, strategy and creative are great collaborators who sit side by side and share their expertise. Here, great ideas are brought to the table, knocked around, experimented with, and propped back up with honest insights until they feel special. Then crafted until they tell a story that demands to be heard.

The result of that rigorous struggle ensures our ideas are sound and the stories we intend to tell are rich with opportunity. So, whether it’s a well-targeted print ad, a useful app, emotional TV spot, a shockingly smart go-to-market strategy, a clever PR stunt, a reality TV script, or a social campaign that leads to a viral media frenzy, when our strategic and creative minds meet, beautifully crafted stories are born.

ProjectTomorrow Internal intranet that brought employees along the journey during a corporate rebranding initiative.

ProjectTomorrow
Internal intranet that brought employees along the journey during a corporate rebranding initiative.

Meningitis Disease Awareness Campaign Consumer print ad that encouraged adolescent vaccination against meningitis in Puerto Rico.

Meningitis Disease Awareness Campaign
Consumer print ad that encouraged adolescent vaccination against meningitis in Puerto Rico.

Kisu Case Study

Kisu
Case Study

Novartis War gaming, strategic planning and repositioning of vaccine to include infant indication.

Novartis
War gaming, strategic planning and repositioning of vaccine to include infant indication.

Biggest Loser Spot (Olivia :60)
:60 unbranded TV spot that raised awareness of overactive bladder.

Johnson & Johnson Global market research, portfolio positioning, global and domestic product launches for 10 Ethicon Women's Health & Urology brands. Corporate mission, vision, values, portfolio positioning and global product launch for Ortho Clinical Diagnostics.

Johnson & Johnson
Global market research, portfolio positioning, global and domestic product launches for 10 Ethicon Women's Health & Urology brands. Corporate mission, vision, values, portfolio positioning and global product launch for Ortho Clinical Diagnostics.

HealSmart Brand Identity Brand identity elements that brought a specialized woundcare system to life.

HealSmart Brand Identity
Brand identity elements that brought a specialized woundcare system to life.

Amgen Commercial assessment of pipeline assets.

Amgen
Commercial assessment of pipeline assets.

2 Sides Equal Case Study [ click here ]

2 Sides Equal
Case Study
[ click here ]

ORTHO VISION Ad Journal ad that launched a transformative product into the transfusion medicine industry. [click for more]

ORTHO VISION Ad
Journal ad that launched a transformative product into the transfusion medicine industry.
[click for more]

Astellas Lifecycle management strategy for urology portfolio and consumer commercial launch of an overactive bladder medication.

Astellas
Lifecycle management strategy for urology portfolio and consumer commercial launch of an overactive bladder medication.

Wii Training Game Interactive physician training tool for a complicated surgical procedure using Wii technology.

Wii Training Game
Interactive physician training tool for a complicated surgical procedure using Wii technology.

Merck Portfolio strategy and portfolio integration for adult vaccines portfolio, commercial preparation for flu vaccine. 

Merck
Portfolio strategy and portfolio integration for adult vaccines portfolio, commercial preparation for flu vaccine. 

Myrbetriq DTC Commercial
:60 branded TV spot that launched a 1st-in-class overactive bladder medication to consumers.

2nd Spark Consulting