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In our world, strategy and creative are great collaborators that sit side by side and share their expertise. Add today’s technology to enhance that partnership and realize the power of integration, automation, personalization, and continuous real-time learning. The result is a much smarter, purposely-built and differentiated marketing approach. Together we can create deeper meaning and engagement with customers to accelerate adoption.

So, whether it’s a well-targeted print ad, a useful app, emotional TV spot, a shockingly smart go-to-market strategy, a clever PR stunt, a reality TV script, or a social campaign that leads to a viral media frenzy, when our strategic and creative minds integrate with our technology platform, the result is beautifully crafted stories delivered at the right stage in your customer’s journey.

Biggest Loser Spot
:60 unbranded TV spot that raised awareness of overactive bladder.

Myrbetriq DTC Commercial
:60 branded TV spot that launched a 1st-in-class overactive bladder medication to consumers.

  ProjectTomorrow  Internal intranet that brought employees along the journey during a corporate rebranding initiative.   See More

ProjectTomorrow
Internal intranet that brought employees along the journey during a corporate rebranding initiative.

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  Novartis  War gaming, strategic planning and repositioning of vaccine to include infant indication.

Novartis
War gaming, strategic planning and repositioning of vaccine to include infant indication.

  www.orthoclinical.com   Led the planning, development, and launch of the new Ortho Clinical Diagnostics website. This included strategic planning, UX, content development, SEO, design, and customer testing. 2nd Spark was also responsible for overall management of contributing partners, including: regional marketing leads, translation services, programming, and regulatory affairs.  The site launched to 30 countries in 7 different languages. 

www.orthoclinical.com
Led the planning, development, and launch of the new Ortho Clinical Diagnostics website. This included strategic planning, UX, content development, SEO, design, and customer testing. 2nd Spark was also responsible for overall management of contributing partners, including: regional marketing leads, translation services, programming, and regulatory affairs.  The site launched to 30 countries in 7 different languages. 

  Meningitis Disease Awareness Campaign  Consumer print ad that encouraged adolescent vaccination against meningitis in Puerto Rico.   See More

Meningitis Disease Awareness Campaign
Consumer print ad that encouraged adolescent vaccination against meningitis in Puerto Rico.

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  Allergan   Brand positioning and identity for regenerative medicine product portfolio.

Allergan
Brand positioning and identity for regenerative medicine product portfolio.

  HCM Care App Launch Event  An event that gathered physicians, patients and the media together to unveil a new educational app that helps patients and caregivers better understand a rare heart condition.   See More

HCM Care App Launch Event
An event that gathered physicians, patients and the media together to unveil a new educational app that helps patients and caregivers better understand a rare heart condition.

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  Janssen                               Internal videos and event planning for a blockbuster psoriasis medication.

Janssen                             
Internal videos and event planning for a blockbuster psoriasis medication.

  Amgen  Strategic and tactical planning for pipeline and inline assets. Facilitation and moderation of advisory board sessions for launch brands. Development of speakers program for launch brand.

Amgen
Strategic and tactical planning for pipeline and inline assets. Facilitation and moderation of advisory board sessions for launch brands. Development of speakers program for launch brand.

  HealSmart Brand Identity  Brand identity elements that brought a specialized woundcare system to life.   See More

HealSmart Brand Identity
Brand identity elements that brought a specialized woundcare system to life.

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   Johnson & Johnson  Global market research, portfolio positioning, global and domestic product launches for 10 Ethicon Women's Health & Urology brands.   Corporate mission, vision, values, portfolio positioning and global product launch for Ortho Clinical Diagnostics.

Johnson & Johnson
Global market research, portfolio positioning, global and domestic product launches for 10 Ethicon Women's Health & Urology brands.
Corporate mission, vision, values, portfolio positioning and global product launch for Ortho Clinical Diagnostics.

  ORTHO VISION Analyzer Campaign   Global c ampaign that launched a transformative product into the transfusion medicine industry.   See More

ORTHO VISION Analyzer Campaign
Global campaign that launched a transformative product into the transfusion medicine industry.

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  THERMACHOICE III   Campaign     I ntegrated global campaign that exposed a communication gap and created a common language between doctors and patients .   See More

THERMACHOICE III Campaign  
Integrated global campaign that exposed a communication gap and created a common language between doctors and patients.

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  Merck  Portfolio strategy and portfolio integration for adult vaccines portfolio, commercial preparation for flu vaccine. 

Merck
Portfolio strategy and portfolio integration for adult vaccines portfolio, commercial preparation for flu vaccine. 

  Wii Training Game  Interactive physician training tool for a complicated surgical procedure using Wii technology.   See More

Wii Training Game
Interactive physician training tool for a complicated surgical procedure using Wii technology.

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  Astellas  Lifecycle management strategy for urology portfolio and consumer commercial launch of an overactive bladder medication.

Astellas
Lifecycle management strategy for urology portfolio and consumer commercial launch of an overactive bladder medication.