In our world, strategy and creative are great collaborators who sit side by side and share their expertise. Here, great ideas are brought to the table, knocked around, experimented with, and propped back up with honest insights until they feel special. Then crafted until they tell a story that demands to be heard.

The result of that rigorous struggle ensures our ideas are sound and the stories we intend to tell are rich with opportunity. So, whether it’s a well-targeted print ad, a useful app, emotional TV spot, a shockingly smart go-to-market strategy, a clever PR stunt, a reality TV script, or a social campaign that leads to a viral media frenzy, when our strategic and creative minds meet, beautifully crafted stories are born.

Check out some of our recent awards!

 
 
 

Biggest Loser Spot
:60 unbranded TV spot that raised awareness of overactive bladder.

Myrbetriq DTC Commercial
:60 branded TV spot that launched a 1st-in-class overactive bladder medication to consumers.

ProjectTomorrow Internal intranet that brought employees along the journey during a corporate rebranding initiative. See More

ProjectTomorrow
Internal intranet that brought employees along the journey during a corporate rebranding initiative.

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Novartis War gaming, strategic planning and repositioning of vaccine to include infant indication.

Novartis
War gaming, strategic planning and repositioning of vaccine to include infant indication.

www.orthoclinical.com Led the planning, development, and launch of the new Ortho Clinical Diagnostics website. This included strategic planning, UX, content development, SEO, design, customer testing. 2nd Spark was also responsible for overall management of contributing partners, including: regional marketing leads, translation services, programming, and regulatory affairs.  The site launched in October 2015 to 30 countries in 7 different languages. 

www.orthoclinical.com

Led the planning, development, and launch of the new Ortho Clinical Diagnostics website. This included strategic planning, UX, content development, SEO, design, customer testing. 2nd Spark was also responsible for overall management of contributing partners, including: regional marketing leads, translation services, programming, and regulatory affairs.  The site launched in October 2015 to 30 countries in 7 different languages. 

Meningitis Disease Awareness Campaign Consumer print ad that encouraged adolescent vaccination against meningitis in Puerto Rico. See More

Meningitis Disease Awareness Campaign
Consumer print ad that encouraged adolescent vaccination against meningitis in Puerto Rico.

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Allergan Brand positioning and identity for regenerative medicine product portfolio 

Allergan

Brand positioning and identity for regenerative medicine product portfolio 

HCM Care App Launch Event An event that gathered physicians, patients and the media together to unveil a new educational app that helps patients and caregivers better understand a rare heart condition. See More

HCM Care App Launch Event An event that gathered physicians, patients and the media together to unveil a new educational app that helps patients and caregivers better understand a rare heart condition.

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Janssen                             Internal videos and event planning for a blockbuster psoriasis medication 

Janssen                             Internal videos and event planning for a blockbuster psoriasis medication 

Amgen Strategic and tactical planning for pipeline and inline assets. Facilitation and moderation of advisory board sessions for launch brands.  Development of speakers program for launch brand.

Amgen
Strategic and tactical planning for pipeline and inline assets. Facilitation and moderation of advisory board sessions for launch brands.  Development of speakers program for launch brand.

HealSmart Brand Identity Brand identity elements that brought a specialized woundcare system to life. See More

HealSmart Brand Identity
Brand identity elements that brought a specialized woundcare system to life.

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Johnson & Johnson Global market research, portfolio positioning, global and domestic product launches for 10 Ethicon Women's Health & Urology brands. Corporate mission, vision, values, portfolio positioning and global product launch for Ortho Clinical Diagnostics.

Johnson & Johnson
Global market research, portfolio positioning, global and domestic product launches for 10 Ethicon Women's Health & Urology brands.
Corporate mission, vision, values, portfolio positioning and global product launch for Ortho Clinical Diagnostics.

ORTHO VISION Analyzer Campaign                                       Global campaign that launched a transformative product into the transfusion medicine industry. See More

ORTHO VISION Analyzer Campaign                                      

Global campaign that launched a transformative product into the transfusion medicine industry.

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THERMACHOICE III Campaign   Integrated global campaign that exposed a communication gap and created a common language between doctors and patients. See More

THERMACHOICE III Campaign   Integrated global campaign that exposed a communication gap and created a common language between doctors and patients.

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Merck Portfolio strategy and portfolio integration for adult vaccines portfolio, commercial preparation for flu vaccine. 

Merck
Portfolio strategy and portfolio integration for adult vaccines portfolio, commercial preparation for flu vaccine. 

Wii Training Game Interactive physician training tool for a complicated surgical procedure using Wii technology. See More

Wii Training Game
Interactive physician training tool for a complicated surgical procedure using Wii technology.

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Astellas Lifecycle management strategy for urology portfolio and consumer commercial launch of an overactive bladder medication.

Astellas
Lifecycle management strategy for urology portfolio and consumer commercial launch of an overactive bladder medication.