Our swift, seasoned
team helps you solve strategic and creative
challenges with confidence
ABOUT US
Our Mission
2nd Spark is a marketing firm on a mission. Every idea, every customer conversation and point-of-view is a direct reflection of our continual efforts to engineer more meaningful marketing experiences in the healthcare space.
Our passionate pursuit to progress ideas and positive attitudes set us apart from the slow and unimaginative. We’re providing our customers a fresh way forward through our unique balance of strategic expertise and creativity paired with our proprietary technology platform.
Our Difference
We flip the funnel. To progress healthcare into the future of customer engagement, we must challenge the traditional, mass approach and do things differently. At 2nd Spark we utilize authentic connections between brands and people, letting advocacy pave the way.
LEadership Team
Beth Crouse / CEO and Founding Partner
Beth’s fearlessness is the driving force behind all she does. Her leadership style encourages those around her to push boundaries in the healthcare space. She’s a true visionary with a unique ability to generate creative ideas and unforgettable customer experiences.
Julie Kenney / COO and Founding Partner
Julie has an unwavering belief in the importance of thoughtful marketing approaches that drive results. Her powerful aptitude of building smart and actionable business plans propels brands forward.
Shira Grunfeld / VP Digital and Innovation
Shira’s creative and fast-paced style results in agile ideas that marketers crave. Hailed as the “digital guru,” Shira understands the ever-changing landscape and is at the forefront of innovative customer engagement.
Lauren Reitzel / VP Client Services
Lauren finds joy in fostering meaningful relationships and true partnerships that lead to exceptional work. She has a gift for solving complex challenges with ease, which makes life easier and much more delightful for clients.
Connie Wherrity / VP Operations
Connie brings stability and harmony to everything she touches. She has a keen sense of process and loves fostering teamwork. Her attention to detail is unmatched, resulting in special touches that make all the difference.
Our Values
Our culture and approach to your business is driven by our five core values.
